You Can't Deny It.....We're All Marketers!

Last week, I reminded you that Marketing is everywhere. Since that's the case, wouldn't we all be marketers then?


For businesses everywhere, each and every employee is a marketer for your company. Yes, the C.E.O. and V.P. are out representing the company trying to improve their bottom line one investor at a time, but what about everyone else? Having an ineffective advertisement campaign is EXACTLY as ineffective has having employees who are not ambassadors of the company. Imagine you're a client sitting in another company's lobby. What kind of image is portrayed when you notice the receptionist is chatting away on the phone about their weekend adventures, while chomping on gum like a cow chews grass? How about a help-desk professional who assists a customer over the phone. What if he/she was very helpful, but short-tempered and rude at the same time. Would you want to continue doing business with this company?

From top to bottom, marketing exists. Similar to last week's post about wearing 9 different logos simultaneously, think of your company as a single human being. The President of the company may be symbolized by the face, the V.P. Operations may represent the nice Armani suit that this human being is wearing, the Sales Manager may represent nicely coifed hairstyle. But what about the ugly, yellow sneakers? Wouldn't that throw off the image of the human being / company?? Maybe it's a fashion trend that you can get away with in some respects, but for the most part, the image is tarnished and the marketing has failed.

So, try as you may, you can't deny that, as employees, we're all marketers for our employer!